- 89% of businesses will use video marketing in 2025, indicating widespread use across sectors.
- 51% of marketers are now using AI tools in video processes, making production more efficient at scale.
- Short content is most important, with almost a third of marketers focusing on formats like TikTok and Reels.
- YouTube Shorts has a 5.91% engagement rate, outperforming both TikTok and Instagram Reels.
- 93% of marketers say video provides a good return on investment, with how-to videos leading engagement measures.
Video is not just a component of current marketing strategies; it is the main focus. As we approach 2025, video marketing is changing more quickly than ever. New platforms, technologies, and content styles are changing how businesses interact with audiences. From production supported by AI to the rapid growth of short content, this article looks at the newest video marketing statistics and breaks down important trends so you can plan for success in a crowded digital space.
Why 2025 Is a Significant Year for Video Marketing
The year 2025 is turning out to be a significant time for video marketing. With tools and platforms becoming more developed and audiences watching more video than ever, brands can no longer be inactive bystanders. A surprising 89% of businesses are now using video, making it one of the most common marketing methods—a growth from only 61% in 2016.
Several industry changes are happening at the same time 
- Video Creation Powered by AI
Tools that generate content, such as ChatGPT, and AI-based editors are making writing scripts, voiceovers, and even creating storyboards faster and easier. - Importance of Mobile
A growing mobile audience prefers short, vertical content over standard styles. - Detailed Performance Data
Improved analytics tools now let marketers follow viewer drop-off points, interaction types, and performance across different platforms like never before. - Personalization Across Platforms
Because social platforms appeal to different groups of people, creating specific content for each channel is now needed.
Therefore, marketers need to consider not just what they publish but how, where, and why, if they want to remain competitive in 2025.
General Video Marketing Statistics in 2025
Video marketing is no longer something new—it is now the standard practice in the industry. Important marketing statistics for 2025 include
- 89% of businesses are actively using video marketing.
- 93% of marketers agree that video is very important to their marketing plan.
- 65% of those not currently using video plan to start investing in video this year.
However, businesses face common challenges
- 37% are not sure how and where to begin.
- 26% say that lack of time is their biggest problem.
- 16% are not convinced that it provides a good return on investment.
- 11% believe the costs are too high.
The main point is clear: businesses that do not take action in 2025 may be left behind in a market that now expects video as a basic part of brand communication.
AI and Video: The Increasing Connection
AI is changing video marketing, making high-quality production possible without needing large creative teams.
- More than 51% of marketers now use tools powered by AI to help with their video work. These tools range from programs that write scripts to automatic video editors.
- The most common use? Automatic captions, used by 59% of marketers—a feature that has increased 254% between 2022 and 2023.
Other useful uses include
- AI tools for writing video scripts
- Narration that changes voice to text
- Automatic editing and selection of clips
- AI suggestions for thumbnails based on predictions of click-through rates
As AI abilities improve, marketers are expected to use more tools that replace manual, repeated tasks—creating more time for strategic thinking and creating stories.
Budgeting Trends: Production In-House Versus Outsourced
How teams create content has changed greatly. While some choose large-scale productions, most are moving toward flexible, in-house approaches.
- 55% of marketers handle all video production themselves within the company.
- 31% are using combined approaches, working with freelancers or small specialized agencies.
Video budgets vary a lot
| Budget per Month | % of Marketers Using |
|---|---|
| Under $999 | Small brands/startups |
| $1,000–$5,000 | Mid-sized businesses |
| $20,000+ | Enterprise-level |
Importantly, 78% of LinkedIn videos are recorded on smartphones. DIY video is now very common, showing that content that has a big effect does not need expensive equipment—just understanding, relevance, and realness.
Where Video Exists: Channels & Distribution Information
Distribution across many channels has become needed as consumer choices differ across platforms.
The main platforms for distributing video are
- Company Websites — 67% of brands put videos on their own websites.
- Email Marketing — 49% include or link to videos for higher click-through rates.
- LinkedIn — 43% use it for showing expertise and B2B stories.
- YouTube — 40% of marketers post regularly.
Looking ahead, channels that will receive priority investment for 2025 are
- YouTube (29.58%)
- Instagram (28.84%)
- TikTok (27.64%)
Important tip: Change content for each platform. What works on YouTube will not be as effective on TikTok. Think about tone, length, aspect ratio, and what the audience expects to get the best results.
Content Styles That Are Becoming Most Popular
Short video content has become the most important type.
Key statistics for content trends in 2025
- 17.13% of marketers say short video is the #1 format they are investing in.
- 29.18% already publish most often on TikTok, YouTube Shorts, and Instagram Reels.
- 13.88% expect to increase live streaming in 2025, showing an interest in interaction in real-time.
Short video is successful because of
- Lower production costs
- More interaction on platforms designed for mobile use
- Increased support from algorithms across social media apps
At the same time, live video is growing beyond Q&As—consider product launches, behind-the-scenes views, and brand stories like webinars.
Performance & ROI: What Is Actually Working
Return on investment (ROI) is still the strongest reason to use video marketing in 2025.
According to Wyzowl’s report
- 93% of video marketers say video gives a good return on investment.
- Short content produces the highest ROI at 21%, followed by live events and webinars.
Other important information
- Videos between 3–5 minutes—especially how-to guides—get 74% viewer engagement. The industry average is around 43%, showing how effective educational content can be.
Effective methods include
- Starting with something interesting in the first 3 seconds
- Clear calls to action (CTAs)
- Thumbnails and titles that get attention
- Optimized metadata and subtitles
Understanding which videos turn viewers into leads—and why—is very important to increase video use in departments such as sales, training, and customer service.
Social Media Video Marketing Stats Worth Mentioning
Social channels are now very important in video marketing. Here is where interaction is highest
- TikTok, Instagram, and YouTube are the top choices for investment for marketers in 2025.
Findings that improve performance include
- Captions on TikTok lead to 95% better brand connection, making them needed for accessibility and keeping viewers watching.
- 97% of LinkedIn videos are vertical, and most are DIY recordings on smartphones.
Best times to post on each platform
- Instagram — Monday at 9 AM PST
- YouTube — Saturday at 7 PM PST
- LinkedIn — Monday at 1 PM PST
These time frames, along with thoughtful captions and tools available on each platform, can greatly increase visibility and interaction.
YouTube Shorts: The Channel with High Potential in 2025
YouTube Shorts is no longer something new to try—it is a key part of marketing plans in 2025.
Important data
- 70 billion views daily
- 2 billion viewers monthly
- Interaction rate of 5.91%, higher than TikTok and Instagram Reels
Best practices
- Shorts between 50–60 seconds get the most views.
- Clear storytelling even in 60 seconds—start with something valuable, finish with a CTA.
- 70% of active YouTubers now post Shorts every month.
For companies already on YouTube, Shorts are an important format for growing their audience, gaining subscribers, and taking part in current trends.
How Marketers Measure ROI in 2025
Measuring ROI is becoming more based on data. Companies are following success using a wider range of measures beyond just views or likes.
According to Vidico
- 74% track interaction, views, and watch time.
- 48% connect videos to conversion rates, website traffic, or sales data.
Common A/B testing methods include
- Testing different CTAs (26%)
- Comparing completely different video versions (21%)
- A/B testing of thumbnails (18%)
With more platforms adding detailed analytics dashboards and KPIs made for video, marketers finally have the tools to show video’s effect throughout the customer process.
What Is Holding Marketers Back?
Even though video has many benefits, not all teams have fully started using it. The reasons usually fall into a few groups
- 37% are not sure where to start
- 26% say time is limited
- 16% are not sure about ROI
- 11% think it costs too much
What is surprising? Only 18% are using AI regularly to reduce work and become more flexible.
For many companies, starting to use video may need a change in how they think—from seeing content as a “project” to seeing it as a continuous, flexible method.
Strategic Recommendations for 2025
The strategic chance in 2025 video marketing is very large. Here is how teams can get the most from it
Focus on short, frequent content
Use formats specific to each platform (for example, vertical for Reels, wide for YouTube)
Use AI for some parts of your production to create more content without greatly increasing cost
Try different versions of everything, from thumbnails to captions and CTAs
Record on smartphones, then improve with editing tools
If your plan is flexible and your content is well-thought-out, you can do better than even much larger competitors.
Final Takeaways: Video for Everyone
Video is now a needed part of brand storytelling—and in 2025, it is possible for any budget. Whether you are a large company team or a single founder, tools like automatic captions, AI script creation, and free video templates make it simpler than ever to connect using sight and sound.
The platforms are available. The audience is watching. Now is the time.
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